Genius Jr. - Investor Pitch Deck

Vision & Market Opportunity

Genius Jr. addresses the critical gap between traditional education and industry requirements in emerging technologies. With India's edtech market growing at 37% CAGR, our institution-focused approach creates a defensible market position.

$30B+

Indian EdTech Market

250M+

Students in India

37%

Market CAGR

72%

Schools Seeking Tech Curriculum

Our B2B2C model targets educational institutions directly, creating scalable distribution through:

CBSE/ICSE school partnerships for curriculum integration
College certification programs aligned with industry needs
ITI collaboration for advanced technical modules
Franchise network for geographic expansion

CBSE/ICSE

Colleges

ITI

Franchise

Marketing & Growth Strategy

Our three-phase approach ensures systematic market penetration with measurable milestones and ROI tracking.

Phase 1: Institution Acquisition (Months 1-6)

Direct outreach to 200+ CBSE/ICSE schools in 15 Tier 1-2 cities. Offer free 3-month pilot programs with success metrics tracking. Target 20 paying institutions by month 6.

Phase 2: Franchise Expansion (Months 7-18)

Launch franchise model with comprehensive support package. Target 30 franchise centers across 25 cities. Implement centralized marketing with local execution.

Phase 3: Brand Building & Scale (Months 19-36)

National student competitions and hackathons. Corporate partnerships for curriculum development. Expand to 200+ institutions and 100 franchise centers.

Key Marketing Channels

Direct Institution Outreach

Personalized presentations to school boards, principals, and PTAs with demonstration classes.

Education Conferences

Exhibit at 5+ national and 15+ regional education summits annually with live student demonstrations.

Digital Marketing

LinkedIn campaigns targeting school administrators, SEO for institutional queries, and case study videos.

Referral Program

Incentivized referral system for existing partner institutions with revenue sharing.

Multi-Channel Revenue Model

Genius Jr. employs a diversified revenue approach with three primary streams ensuring financial stability and growth potential.

1. Institution Partnership Revenue

Annual License Fee: ₹2-5 lakhs per school (based on student capacity)
Per-Student Course Fee: ₹3,000-8,000 annually (bulk discounts apply)
Teacher Training: ₹25,000-50,000 per training module
Curriculum Customization: One-time fees for syllabus integration

2. Franchise Revenue Streams

Initial Franchise Fee: ₹5 lakhs (includes setup, training, initial materials)
Royalty: 12-15% of gross revenue (with performance-based reductions)
Material/Kit Sales: 20-30% margin on robotics kits, software licenses
Centralized Marketing Fee: 3% for national brand campaigns

3. Direct Program Revenue

Summer/Winter Intensives: ₹12,000-25,000 per 2-week program
Advanced Certifications: ₹15,000-35,000 for specialized tracks
Corporate Workshops: ₹50,000-2,00,000 per workshop
Competition Fees: ₹500-2,000 per student for national events

65%

Institution Revenue

25%

Franchise Revenue

10%

Direct Programs

Geographic & Service Expansion

Our expansion follows a hub-and-spoke model, starting with metropolitan centers and expanding to tier 2-3 cities through franchise partnerships.

Year 1: Foundation & Pilot (3 Cities)

Establish operations in Delhi NCR, Bangalore, and Mumbai. Secure 25 institutional partnerships. Launch 5 franchise centers. Focus on curriculum refinement and teacher training protocols.

Year 2: Regional Expansion (15 Cities)

Expand to Hyderabad, Chennai, Pune, Ahmedabad, and 10 tier 2 cities. Target 80 institutional partnerships. Scale to 30 franchise centers. Introduce advanced certification programs.

Year 3: National Presence (40+ Cities)

Cover all major educational hubs across India. Secure 200+ institutional partnerships. Reach 100 franchise centers. Launch international pilot programs.

Course Portfolio Expansion

AI & Robotics Engineering

Comprehensive program covering AI fundamentals, robotics design, and automation systems.

Data Science & Analytics

From basic data analysis to machine learning models with real-world datasets.

Cyber Security & Ethical Hacking

Practical security training with simulated environments and certification paths.

Game & App Development

End-to-end development courses from concept to deployment on platforms.

Strategic Partnerships

Our partnership ecosystem creates a competitive moat through institutional access, curriculum credibility, and market reach.

Educational Institution Partnerships

CBSE/ICSE Schools: Curriculum integration as add-on tech modules
Colleges & Universities: Certification programs as value-added courses
ITI Colleges: Advanced module partnerships for enhanced employability
International Boards: IB and Cambridge curriculum alignment

Industry & Technology Partnerships

Hardware & Kit Providers

Bulk procurement discounts for robotics kits, components, and equipment.

Software & Platform Partners

Educational licenses for development tools, AI platforms, and design software.

Corporate Collaborations

Industry-relevant curriculum inputs, guest lectures, and student project mentoring.

Placement Partnerships

Tie-ups with IT companies for internships and entry-level positions for graduates.

Franchise Partnership Structure

Territorial Rights: Exclusive operation in designated geographic area
Comprehensive Support: Training, marketing, curriculum updates, and operational guidance
Performance Incentives: Reduced royalties for exceeding targets
Exit Strategy: Clear buyback options and succession planning

Financial Projections & Metrics

Conservative yet aggressive financial projections based on market validation and pilot program results.

Financial Metric	Year 1	Year 2	Year 3
Partner Institutions	25	80	200
Franchise Centers	25	50	100
Total Students	5000	12,000	35,000
Revenue (in ₹ Cr)	2.5	8.5	24
Gross Margin	52%	58%	62%
EBITDA Margin	12%	22%	28%
Net Profit (in ₹ Cr)	0.15	1.4	4.8

₹2.5 Cr

Year 1 Revenue

₹8.5 Cr

Year 2 Revenue

₹24 Cr

Year 3 Revenue

62%

Year 3 Gross Margin

Key Performance Indicators

Customer Acquisition Cost (CAC): ₹8,000 per institution (recovered in 4 months)
Lifetime Value (LTV): ₹4.2 lakhs per institution (52.5x CAC)
Student Retention Rate: 78% year-over-year course continuation
Franchise Success Rate: 85% profitability in first year
Institution Renewal Rate: 92% annual partnership renewal

Funding Strategy & Execution Timeline

A staged funding approach that minimizes dilution while ensuring capital for key growth milestones.

Stage 1: Bootstrapping & MVP (Months 1-9)

Capital: ₹25-40 lakhs (founder investment)
Focus: Curriculum finalization, pilot programs with 5 schools, team building
Milestone: 15 paying institutions, proven curriculum efficacy

Stage 2: Angel/Seed Round (Months 10-18)

Raise: ₹3-5 crores at ₹15-20 Cr valuation
Use of Funds: Franchise network development (20 centers), marketing expansion, team growth to 25+
Milestone: 50+ institutions, 5+ franchises, operational in 8 cities

Stage 3: Series A (Year 3)

Raise: ₹15-25 crores at ₹80-120 Cr valuation
Use of Funds: Technology platform development, international expansion pilot, advanced course R&D
Milestone: Profitability, 150+ institutions, 100 franchise centers

Use of Funds Breakdown (Seed Round)

Curriculum & Tech (40%)

Platform development, LMS, course material creation, and assessment systems.

Marketing & Sales (30%)

Institution acquisition teams, franchise recruitment, brand campaigns, and partnerships.

Team Expansion (20%)

Hiring curriculum designers, franchise support, operations, and management.

Operations & Legal (10%)

Center setup, compliance, franchise documentation, and working capital.

Exit Strategy

Strategic Acquisition (5-7 years): By larger edtech player or education group
IPO Potential (7-10 years): With sustained growth and profitability
Management Buyout: Alternative path with institutional backing
Multiple Expansion: Current edtech multiples at 8-12x revenue for growth stage